This Ramadan, RAM went beyond pet nutrition — we took our mission to the streets, the community, and the hearts of pet lovers across Egypt. Here's a look at the meaningful marketing activities we were proud to be part of:

😇 "حلمي أدخل الجنة" Campaign with Mohamed Helmy

We partnered with popular content creator Mohamed Helmy for a heartwarming Ramadan campaign — spreading the spirit of giving by rewarding people on the street for good deeds. The campaign resonated deeply across social media and brought RAM's values to a massive audience.

🐾 Street Animal Feeding Campaign with Mohamed Helmy & Asmaa Adel

In collaboration with Mohamed Helmy and Asmaa Adel — a passionate content creator dedicated to the health and wellbeing of street animals — we launched a campaign to feed stray cats and dogs and raise awareness about their care. The campaign resonated deeply with audiences and highlighted RAM's commitment to animal welfare beyond the home.

🏪 Partnership with Pets Land — New Cairo & Alexandria

We teamed up with Pets Land stores in Fifth Settlement (New Cairo) and Alexandria to provide ready-made meal packs for feeding stray cats and dogs during Ramadan and beyond. Under the initiative "وجبة لأصدقاء الشارع" (A Meal for Street Friends), customers could pick up specially prepared packs to feed animals in their neighborhoods — a small meal that can change a whole day.

At RAM, we believe that caring for animals is a responsibility we all share. This Ramadan, we're proud to have turned that belief into action — one meal at a time. 🐱🐶❤️